The rate of online video adoption makes it clear that broadband consumers enjoy the level of choice, cost and convenience Internet distribution provides. The proliferation of rich media sharing using peer-to-peer applications demonstrates that they also value premium-quality media (i.e., level of quality comparable to content delivered by DVD or TV with a DVR). Although the number of households cutting their pay-TV service appears to be steadily increasing, all-time record highs in TV hours watched demonstrates that millions are willing to pay premium prices for the advantage of guaranteed delivery of premium rich media. Consumer actions indicate a yearning desire for the aforementioned benefits of quality, choice, cost and convenience to converge.
InterStream is committed to shifting control of broadband quality of service exclusively from network providers and unpredictable Internet traffic congestion to individual broadband subscribers and media consumers. InterStream’s first step towards facilitating its commitment is to serve as a third-party standards body responsible for establishing a set of broadband ‘weights and measures.’ In doing so, the net result for consumers is an Internet that can support their expectations for demand, quality and choice well into the future.
Through the creation of InterStream’s premium broadband and distribution services, Internet users will hold the newfound ability to control the level of quality they wish to consume on a ‘per-stream, per-application’ basis. The profoundness of this innovation is akin to the value provided by the innovation of ‘guaranteed’ global courier services like FedEx, which gave the consumer the choice to decide if premium courier or traditional ‘best-effort’ postal delivery was required on a ‘per-shipment’ basis. Supporting InterStream’s efforts will bring unprecedented efficiency to the Internet as well as guaranteeing that all members of the broadband supply chain are incentivized and economically rewarded, thusly promising increasing amounts of services and content for its consumers.